To find out Americans’ knowledge and perceptions of life insurance, Assurance conducted a survey of more than 1,000 Americans in March 2023.
Curated Content

Studies Look at How Consumers Value Life Insurance – or Don’t

  • April 27, 2023

— April 27, 2023 —
Published in LIFE INSURANCE NEWS
on InsuranceNewsNet.com
Written by Ayo Mseka

To find out Americans’ knowledge and perceptions of life insurance, Assurance conducted a survey of more than 1,000 Americans in March 2023. The survey population consisted of equal numbers of Americans with and without life insurance.

Ironically, when it comes to buying life insurance, 92% of those who have purchased a policy believe it is worth the expense, while nearly half of those who don’t have life insurance have hesitated because of the monthly premium cost.

Ayo Mseka (insurancenewsnet.com)

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