Haven Life has been known for providing Americans with straightforward and cost-effective insurance options. Yet, like many in the direct-to-consumer life insurance sector, it has encountered obstacles such as limited customer adoption and the high expenses of acquiring new customers. These challenges, along with a strategic pivot to concentrate on more aligned and valuable initiatives for their policyholders, have prompted MassMutual to wind down operations.

MassMutual To Shut Down Haven Life By Year-End

GEICO is now working with Ladder Life, redirecting shoppers interested in an online life insurance quote to the startup.

GEICO is working with Ladder – Online Life Insurance Quotes