Insurance giant Prudential is shutting down Assurance IQ, five years after spending $2.35 billion to acquire the under-the-radar tech startup.

Prudential Shutting Down Assurance IQ

Haven Life has been known for providing Americans with straightforward and cost-effective insurance options. Yet, like many in the direct-to-consumer life insurance sector, it has encountered obstacles such as limited customer adoption and the high expenses of acquiring new customers. These challenges, along with a strategic pivot to concentrate on more aligned and valuable initiatives for their policyholders, have prompted MassMutual to wind down operations.

MassMutual To Shut Down Haven Life By Year-End

Corporate Insight Announces Annual User Experience Awards in Insurance and Annuities, Highlighting Rise of Mobile Apps, Pre-Login Payment Capabilities

[2022] Annual User Experience Awards in Insurance and Annuities

GEICO is now working with Ladder Life, redirecting shoppers interested in an online life insurance quote to the startup.

GEICO is working with Ladder – Online Life Insurance Quotes