Insurance giant Prudential is shutting down Assurance IQ, five years after spending $2.35 billion to acquire the under-the-radar tech startup.

Prudential Shutting Down Assurance IQ

Haven Life has been known for providing Americans with straightforward and cost-effective insurance options. Yet, like many in the direct-to-consumer life insurance sector, it has encountered obstacles such as limited customer adoption and the high expenses of acquiring new customers. These challenges, along with a strategic pivot to concentrate on more aligned and valuable initiatives for their policyholders, have prompted MassMutual to wind down operations.

MassMutual To Shut Down Haven Life By Year-End

A new study reveals profitable growth is the most important challenge on the minds of C-suite executives in the life insurance industry, followed closely by talent management. When the same study was conducted in 2019, change management was what kept executives up at night. By 2021, as companies were forced to meet customers’ changing needs, executives’ focus shifted to technology.

Life Insurance Executives Shift Priorities [LIMRA Survey]

The best life insurance policies for children can guarantee insurability later in life

Can You Guarantee Your Children’s Insurability Later in Life?

Life Insurance Application Activity [MIB Life Index: Q3-2023]

Life Insurance as a Retirement Savings Tool

Term Life is generally the best option. It's the most cost-effective. But 60% of Policies sold in 2021 were for Permanent Life Insurance...

Term Life Insurance Is Often Best But Most People Buy Permanent

LIMRA - Sales Survey: U.S. Life Insurance Policy Sales Increased 4% in First Quarter 2023, Driven by Small and Mid-Size Carriers.

U.S. Life Insurance Policy Sales Increased [LIMRA]