To find out Americans’ knowledge and perceptions of life insurance, Assurance conducted a survey of more than 1,000 Americans in March 2023.

Studies Look at How Consumers Value Life Insurance – or Don’t

New Study from the Society of Actuaries Research Institute Identifies Younger Generations' Perceptions on Insurance

What Younger Consumers Want from Insurance [New Study]

LIMRA/Life Happens Insurance Barometer

Younger People Driving Demand for Life Insurance [Survey Results!]