Insurance giant Prudential is shutting down Assurance IQ, five years after spending $2.35 billion to acquire the under-the-radar tech startup.

Prudential Shutting Down Assurance IQ

Prudential falls short of earnings forecasts, execs stress long-term focus

Prudential Executives Stress Focus on Long-Term Stability

Report: Prudential's $2.35B acquisition of Seattle insurance tech startup Assurance has gone sour

Prudential Financial’s $2.35 Billion “Big Tech Bet Went Sour”