The Customer-Centric Digital Transformation of Life Insurance

— April 13, 2023—
Published in Resources / Blog
on mibgroup.com

The insurance purchase process needs to replicate the advantages that other digital services provide by enabling a fully digitized experience…

Digitization has dramatically impacted the rapidly changing environment within the life insurance industry, and the need to keep up with the pace of change is on the forefront of everyone’s mind. This topic is not only important for insurance carriers and their distribution channels as they seek new ways to improve efficiencies, but also for the clients they serve who are looking for an easy solution and need to be confident that they are pursuing the right source of financial protection for their families.

It may be an overused term, but the “customer experience” can and will determine if a sale is made or lost. Previously that “customer experience” was driven by eye contact, warm handshakes, and a supportive tone of voice – but in this new digital world, it is equally driven by technology that delivers a user experience that meets or exceeds customer expectations.

Jeff McCauley, President, Paperless Solutions Group, an MIB Business

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mibgroup.com

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