— May 10, 2023 —
Published in NEWS
on newsroom.lfg.com
Lincoln Financial Group (NYSE: LNC) continues to strengthen its MoneyGuard® suite with the introduction of real-time underwriting capabilities and the expansion of Lincoln MoneyGuard Market Advantage® into California.
Lincoln MoneyGuard Market Advantage® is a variable universal life policy with riders that reimburse for long-term care expenses; issued by The Lincoln National Life Insurance Company, Fort Wayne, IN.
A Lincoln Financial Group study shows that 59% of consumers are concerned they will need to rely on loved ones for their long-term care. Lincoln’s MoneyGuard platform, with its recent upgrades, will continue offering clients the resources, solutions, support and stability they need to ease those concerns.
For nearly 35 years, MoneyGuard® solutions have gone beyond funding long-term care needs. Each long-term care journey is unique and impacts both clients and their loved ones. We understand that clients value flexibility and we strive to meet them and their advisors where they are from time of application to paying for long-term care expenses. It is critical to honor the commitment between financial professionals and their clients and our MoneyGuard® mission is aligned with that commitment.
Michael Hamilton, VP, MoneyGuard® Business Management
MoneyGuard® solutions will introduce Real-Time Approval, the immediate communication of an underwriting approval following a client’s online or phone interview. With Real-Time Approval, qualifying clients could find out in as little as 20 minutes from the start of their interview that their application has been approved.
Lincoln MoneyGuard® solutions have been key components of Lincoln’s business model since its launch more than three decades ago. The hybrid long-term care solution suite includes MoneyGuard Fixed Advantage® and MoneyGuard Market Advantage®. Continued enhancements and focus on additional flexibility are evidence of Lincoln’s strong commitment to the long-term care planning marketplace.
While other carriers have entered and left the market, we remain committed to providing innovative solutions to meet the evolving needs of our customers. This is not a responsibility we take lightly, and we intend to be here when our customers need us.
Bill Nash, SVP, Head of MoneyGuard® Distribution
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