Surfing for Life Insurance? Lost in a Veritable Sea of Options? You Are Not Alone!
Have you ever tried shopping for life insurance online? What an overwhelming mess!
You see clickbait and misleading advertising everywhere, like…
“Get instant approval without taking a medical exam”. “Get a policy without speaking to an agent”. “Apply in minutes, same day coverage”. “Get covered up to $1M. No medical exam necessary”.
And then there are all the exaggerated (equally misleading!) TV Commercials, Radio Ads, Print & Direct-Mail campaigns as well. For example…
“Save up to 70% with SelectQuote“ or Jonathan from Colonial Penn on TV saying everyone’s premium is “$9.95/month”
After you give up your personal information, you get bombarded. Calls from 5 different phone numbers and so many emails they clog up your inbox. Most of the time you end up with aggressive agents, virtually ‘breaking down your door’ (blowing up your phone), to get you to sign up —right away— with whichever company they represent for whatever policy they’re pushing: regardless of whether or not it meets your needs.
Sadly, you are just another ‘notch’ in their sales quota ‘belt’… Another ‘bell ring’ and a number crossed off their call-list.
The result? You end up with the wrong policy, from the wrong company —a policy that does not align with your specific goals or meet your unique needs— because nobody actually ***LISTENED*** to you (frankly, they are too busy reading off the script in front of them).
And —possibly worst of all— 99.9% of the time, you will never again speak with that same agent, because: they are finished with you, as soon as they have made the sale. You are just a number.
You Are Not a Number. We Are Not a Call Center.
Our articles are written, compiled, and fact-checked by REAL “human” —experienced and licensed— Life Insurance Professionals (not by freelance ghostwriters or AI Robots or ChatGPT). Our intent is simply to help you make an informed decision.
Your experiences may differ from ours. We fully welcome —and appreciate— that!
Between mergers and acquisitions, company rebrandings, insurtech startups and exits, the Life Insurance industry is changing at a rapid pace.
As such, your comments matter. Now, more than ever.
By leaving a review, you are helping to build a valuable —unbiased and honest!— educational resource, that may help someone else avoid making the same mistakes OR potentially alert us to outdated/corrected practices.
Some suggested topics —for your comments and reviews— could include, but are not limited to:
- What Policy did you buy, from which Company?
- How was the Agent / Broker who sold you the Policy?
- Would you recommend them to a friend or colleague?
- Were you encouraged to compare rates, prior to completing an application?
- Was the application process / underwriting experience well organized and easy to follow?
We openly invite you to Share your Life Insurance Shopping journey!
Bad Practices have given the entire Life Insurance industry a pretty Bad Rep :'(
That’s why we are on a renewed mission to produce an open unbiased resource— dedicated ONLY to helping you make an informed decision. Because you deserve to be able to shop for Life Insurance, in order to protect your loved ones; without getting harrassed or overwhelmed— and without getting a migraine!
Call Anytime for Assistance!
888-681-4952
What Are the Differences in Price On Different Life Insurance Agency Websites?
It surprises most shoppers to learn: the answer is NONE!!!
***SAME QUOTE ON EVERY SITE***
Seriously, the quotes will be exactly the same —at Select Quote, Matrix Direct, AIG Direct, etc— if the same 3 variables are used.
The 3 Quote Variables that Determine the Exact Cost of Your Life Insurance Are:
- How much life insurance (the coverage or “face” amount)
- When does the policy expire (the term)
- Which health class you are approved at (preferred, standard, etc.)
So… How Do You Decide Who You Want To Work With?
Find someone you can trust! You want an experienced independent broker who listens to you, answers your questions, and explains —clearly and patiently!— what your options are (without bias toward one company or another) and how the application process works.
Because —Even Though the Prices Are all the Same— the Buying Experience and the Attention to Detail, Can Differ Greatly!
Additionally, it is very important to remember, Life Insurance Companies are NOT all the same! Some are more lenient on certain health issues, some focus on a simplified application with no medical exam, some are financially stronger than others, and the pricing of their products varies a lot! That’s why we encourage you to get quotes from two or three different companies, compare rates, and never hesitate to ask questions.
Top 10 Writers Of Life/Annuity Insurance By Direct Premiums Written, 2022
(000’s)
| Rank | Group/Company | Direct Premiums Written (1) | Market Share (2) |
|---|---|---|---|
| 1 | MetLife Inc. | $111,058,571 | 12.10% |
| 2 | Equitable Holdings | 75,176,303 | 8.2 |
| 3 | New York Life Insurance Group | 47,449,630 | 5.2 |
| 4 | Massachusetts Mutual Life Insurance Co. | 46,097,832 | 5 |
| 5 | Prudential Financial Inc. | 44,537,546 | 4.9 |
| 6 | Athene Holding Ltd. | 36,421,814 | 4 |
| 7 | Nationwide | 36,173,449 | 4 |
| 8 | Western & Southern Financial | 35,551,162 | 3.9 |
| 9 | Corebridge Financial | 26,718,998 | 2.9 |
| 10 | Lincoln Financial | 26,086,284 | 2.9 |
(2) Based on U.S. total, includes territories.
Source: NAIC data, sourced from S&P Global Market Intelligence, Insurance Information Institute.
If You Do Choose to Buy Your Life Insurance here, it is Our Promise —Our Guarantee!— that We Will:
- Listen— Really listen!!! Afterall, if your life insurance does not fulfill your specific goals and meet your unique needs, it is of no value whatsoever.
- Answer all your questions, clearly and patiently.
- Offer guidance to help save you time and money.
- Find the best life insurance policy for you, from the right company, at the best possible price.
- Keep you informed, throughout the entire buying process, and to *NOT DISAPPEAR AFTERWARD*— as in: we don’t just ‘wash our hands of you’! We’re here to answer any questions and to ensure your policy continues to meet your needs, because —we all know— life changes!!!
Who Will I Speak to, If I Call with Questions?
Christopher (Chris) Lalor is the owner and founder of Life Insurance Shopping Reviews. He has helped thousands of people navigate the undeniably overwhelming Life Insurance ‘shopping experience’, by actively LISTENING and inherently CARING. Chris explains the (admittedly complex and overwhelming) subject matter, in a “frank” —but patient and easy-to-understand— manner. His goal is quite simply to help you secure the best Life Insurance policy for your needs, from the best Company that provides it, at the best possible rates. With over 30 years of experience, Chris knows which Life Insurance Companies to recommend for specific situations— especially if you have health conditions, take medications, or ‘enjoy’ certain hobbies or habits. In a nutshell, Chris provides the attention to detail and customer care you deserve.
Life Insurance National Producer Identifier (NPI) & State License Numbers
Christopher (Chris) Lalor handles the majority of the Life Insurance Quote Requests —and on call consultations— personally. He has been a licensed Life Insurance Agent since 1992.
His National Producer Identifier (or NPI) is 2046491 and his individual state license numbers are as follows:
AL – 83343
AR – 2046491
AZ – 2046491
CA – 0C79278
CO – 97479
CT – 2046491
FL – D015037
GA – 585498
IA – 2046491
IL – 2046491
IN – 307418N
KY – DOI-306809
KS – 2046491
LA – 268010
MD – 130534
ME – PRN64892
MI – 2046491
MN – 20203568
MO – 272521
MS – 9932
NE – 2046491
NC – 2046491
NJ – 9352380
NM – 2046491
NV – 63303
NY – LA-928452
OH – 543635
PA – 352929
SC – 256431
TN – 837272
TX – 1081736
UT – 406802
VA – 825090
WA – 160310
WV – 2046491
U.S. Individual Life Insurance Sales Trends
Industry Estimates 1975-2021 [LIMRA 2022]
Life Individual Market Share by Distribution Channel, 2012 and 2021
The Bottom Line
Shopping for Life Insurance shouldn’t be so overwhelming!!! We just want to help you make an informed decision, by providing:
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